Search engines are getting cleverer all the time. You can try to outsmart them but in my opinion it’s truly better and makes more sense to cooperate with them so that your website / blog deliberately built for competing in Busby SEO Test competition will be loved by the search engines. The search engines are gradually getting better at sifting out low quality websites and ranking them poorly. So keep on your mind to build high quality websites containing genuinely useful material that other people want to link to.

The basics of good search engine optimization (SEO) are obviously simple. Below find a brief simplified summary on how to do and harnessing an organic SEO :

• Build your website / blog that easy for a search engine to figure out what is the topic of your page.

• Find appropriate keywords or keyword phrases and try to use them in the title, in the page heading, in the introduction, throughout the article, in the meta description, in alt tags, at the end of the article, in links on the page, in bold or italics, and perhaps in a list on the page.

• Try to include your keyword phrases in your file names, for example: keyword1-keyword2.html.

• Use synonyms, word variations and word permutations naturally throughout the page.

• When linking to your pages, use appropriate keywords in the anchor text, that is the words people click on. Do this for links throughout your blog (internal links), and on other people’s websites which link to yours (external links). Vary the anchor text with many combination of relevant words not just stick to one keyword.

• Using text as an anchor is better than graphical links as internal links.

• Create a logical navigation system so that humans and search engines can easily find the content on your site.

• Get links from other websites to internal pages as well as to your homepage.

This is just a brief overview of a big topic. If you want excellent, reliable and professional advice on search engine optimization, I highly recommend Busby Web Solution, Web Design and Development. They are providing services on website development and search engine optimization. Busby Web Solutions is an often recommended resource because they are expert in search engine optimization and is running a SEO competition now called Busby SEO Test Challenge 2.